June 10, 2025. Today I met with Maya, my virtual family risk and wellness concierge. My insurance provides it as part of MyRisk portal, a platform with personalized content and insights. She plans everything around all my risks and wellness needs: I love her guidance and I truly trust the competence and reputation of my insurance on these topics.
We started discussing my incoming start up business, a rental service for children products. I needed to understand how to think about this business from a risk and insurance perspective and, mostly, what personal liabilities I can incur. We defined a plan of action across different lines such as commercial liability and property. On Auto we added a business coverage to my current car insurance and I am starting use SpotAuto, an app that allows me to switch the use of my car insurance from personal to commercial use, so I can actually charge the appropriate premium to my business, with a pre-determined insurance rate to be adjusted after 6 months of use.
To discuss liability insurance, she opened a risk assessment app, typed the name of my business and my telephone number and and pulled a risk profile of my company that included:
summary statistics on my type of business: what coverages are typically bought, what average price, what average limits and deductible,
a detailed profile of my products by product recalls statistics, which really helped me think through some product strategies to minimize risks,
three key areas where I can tighten up my risk controls, including a process to manage cleaning and sanitizing the items.
The app connected automatically with the insurance database, but also with Shopify from which all the information about my products, revenues, locations and operations were automatically pulled, and with the US Consumer and Product Safety commission database on product recall. Thanks to the integration with the e-commerce platform most of the information required to underwrite my coverage were automatically sourced and I only had to answer few additional questions. For additional advice on liability he set up a 30 m consultation with a legal counsellor specialized in commercial liability; my insurance has access to this service thanks to a partnership with Legal Zoom.
We then discussed our personal and family needs. As I am moving to be an entrepreneur, we discussed the portability of my corporate life insurance into a personal plan. We also discussed carrying over a digital physiotherapy service I was using as part of a WC claims, to help me with my shoulder problems. The service was developed by my insurance in partnership with Medbridge, a health virtual education company, and achieved a lot of success in accelerating time to return to work of employees.
Finally, with regards to our desire to have a second child, Maya enrolled us in our insurance Fertility Program, which partnered with several companies to provide a full range of services around feminine care and fertility. As part of this program we subscribed to Oova, a digital service that helps you pick the right time for having babies. What can I say, we like to optimize things and minimize risks!
The future of customer engagement for insurance relies in minimizing the operational frictions in the relationship, connecting the dots on data to provide value added insights and develop an ecosystems of value added services and expertise that provide true problem solving.
At dgSherpa, we help companies define and build this vision.
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